TEENAGE GIRL MODEL HOW TO

What Target discovered fairly quickly is that it creeped people out that the company knew about their pregnancies in advance. There’s, say, an 87 percent chance that she’s pregnant and that her delivery date is sometime in late August. Take a fictional Target shopper named Jenny Ward, who is 23, lives in Atlanta and in March bought cocoa-butter lotion, a purse large enough to double as a diaper bag, zinc and magnesium supplements and a bright blue rug.

One Target employee I spoke to provided a hypothetical example. More important, he could also estimate her due date to within a small window, so Target could send coupons timed to very specific stages of her pregnancy. Many shoppers purchase soap and cotton balls, but when someone suddenly starts buying lots of scent-free soap and extra-big bags of cotton balls, in addition to hand sanitizers and washcloths, it signals they could be getting close to their delivery date.Īs Pole’s computers crawled through the data, he was able to identify about 25 products that, when analyzed together, allowed him to assign each shopper a “pregnancy prediction” score. Another analyst noted that sometime in the first 20 weeks, pregnant women loaded up on supplements like calcium, magnesium and zinc. Lots of people buy lotion, but one of Pole’s colleagues noticed that women on the baby registry were buying larger quantities of unscented lotion around the beginning of their second trimester.

ran test after test, analyzing the data, and before long some useful patterns emerged. Using that, Pole looked at historical buying data for all the ladies who had signed up for Target baby registries in the past. Target assigns every customer a Guest ID number, tied to their credit card, name, or email address that becomes a bucket that stores a history of everything they've bought and any demographic information Target has collected from them or bought from other sources. He talked to Target statistician Andrew Pole - before Target freaked out and cut off all communications - about the clues to a customer's impending bundle of joy.

TEENAGE GIRL MODEL HOW TO

Target, for example, has figured out how to data-mine its way into your womb, to figure out whether you have a baby on the way long before you need to start buying diapers.Ĭharles Duhigg outlines in the New York Times how Target tries to hook parents-to-be at that crucial moment before they turn into rampant - and loyal - buyers of all things pastel, plastic, and miniature. And many of those retailers are studying those details to figure out what you like, what you need, and which coupons are most likely to make you happy. Every time you go shopping, you share intimate details about your consumption patterns with retailers.

Teenage girl model